United Kingdom and Ireland
London, Dublin
Typical lead time 8-14 weeks
At home you are a name. Everywhere else you are a stranger.
We take consumer brands into countries that have never heard of them, and stay until the market pays for itself.
Recent routes
Seoul/LondonBeauty
Milan/New YorkFashion
London/DubaiWellness
Copenhagen/TorontoFashion
Melbourne/BerlinWellness
A market entry is not a campaign. It is an operation.
8
regions, each scoped on its own terms. Nothing gets treated as one undifferentiated international plan.
1
team holding strategy, retail, media and press, so nothing falls through the seams between four suppliers.
12
months minimum. Shorter than that and you are buying a launch, not a market.
What we do
Most brands take the whole programme. Some take one part because the rest is already handled.
Go-to-market
The whole entry, run as one programme: pricing, positioning, channel mix, launch calendar and the first twelve months of trade.
Retail and distribution
Getting the brand onto the right shelf, on terms that still work in year three. Buyer access, distributor selection and margin design.
Paid media
Acquisition built for a market where nobody has heard of you yet, with the creative testing to find out what actually translates.
PR and influencer
Earned coverage and creator partnerships chosen for category authority in the destination market, not follower count.
Where we go
The Gulf takes twice as long as the Nordics. Pricing that in at the start is cheaper than discovering it in month five.
DACH
Berlin, Munich, Zurich
Typical lead time 14-20 weeks
Nordics
Stockholm, Copenhagen
Typical lead time 10-16 weeks
France
Paris
Typical lead time 16-24 weeks
Italy
Milan
Typical lead time 14-20 weeks
North America
New York, Toronto
Typical lead time 16-26 weeks
Three entries
What the constraint actually was, and what we did about it.
A Korean skincare brand, into UK pharmacy retail
A founder-led skincare line with strong domestic sales and no European presence. Two prior attempts at UK entry had stalled at distributor stage.
An Italian eyewear house, into North America
A third-generation family eyewear maker with European wholesale strength, entering North America against far larger licensed competitors.
A British haircare brand, into the Gulf
A textured-hair specialist with a committed UK following, invited into the Gulf by a distributor before any plan existed.
Name the market. We will tell you what it actually takes.
The first call is scoping, not a pitch. If the market is wrong for the brand right now, that is a useful answer and you will get it.