Entries, told with the difficult parts left in
Client names are withheld at their request. Everything else happened as written, including the timelines that slipped.
A Korean skincare brand, into UK pharmacy retail
A founder-led skincare line with strong domestic sales and no European presence. Two prior attempts at UK entry had stalled at distributor stage.
Read the entry
Milan/New YorkAn Italian eyewear house, into North America
A third-generation family eyewear maker with European wholesale strength, entering North America against far larger licensed competitors.
Read the entry
London/DubaiA British haircare brand, into the Gulf
A textured-hair specialist with a committed UK following, invited into the Gulf by a distributor before any plan existed.
Read the entry
Why these are anonymised
Market entry work exposes commercially sensitive things: margin structures, distributor terms, which claims failed review. Our clients are willing to have the work described and not willing to have it attributed, which is a reasonable position.
If you are considering working with us and want references, we will arrange direct conversations with clients once a scope is under serious discussion. That is more useful than a logo wall anyway.