Four parts, held by one team

Entries rarely fail inside a discipline. They fail in the handoffs between four agencies who have never spoken.

Go-to-market

The whole entry, run as one programme: pricing, positioning, channel mix, launch calendar and the first twelve months of trade.

Getting the brand onto the right shelf, on terms that still work in year three. Buyer access, distributor selection and margin design.

Acquisition built for a market where nobody has heard of you yet, with the creative testing to find out what actually translates.

Earned coverage and creator partnerships chosen for category authority in the destination market, not follower count.

Which is worth establishing before anyone signs anything. The scoping call exists to find out which problem you actually have.